Classic Knitwear Case Study Essay

The product is being launched under the brand name of Guardian apparel and it has decided not to include the name Classic Knitwear. Classic knitwear label should be mentioned along with Guardian label in the product. As the all the cost of advertising/marketing is being borne by Classic Knitwear, it should probably create a line extension to avoid confusion with its other  non-fashion knitwear segment offerings. The number of SKUs include 4 designs in 4 different colours. The number of SKUs can be reduced by using only the 3 most popular colours in 2 most popular styles. This way the SKUs can be reduced to 6 units and this will ensure that the company can concentrate on the colours and styles most in demand rather than spread its resources thin by launching many SKUs. The market research is not extensive, only 1000 respondents were sent requests. This should not be relied upon entirely for making such important decisions. More respondents should be interviewed before coming to a conclusion. Initial distribution is planned through major sporting goods and apparel chains which would support the establishment of the brand in the introductory phase. However, the sale at discount stores and sports & retail outlets simultaneously is inappropriate- the prices must not differ extensively across all outlets. This agreement forced Classic to meet series of steadily rising annual net sales targets for the first four years and target for 4th year must be met in each subsequent year. If it failed to meet the requirements then the license would be cancelled and void. Only the Guardian logo is being used on the product. It may be a headache for Classic if there is any conflict between companies over their agreement in the future. With this agreement a short term benefit can be realised as the determined marketing investment has been reduced to $3 million from initial expectation of $8-10 million. As the brand value of Guardian will increase by its promotion they should also bear some part of marketing expense. Moreover, the clause about termination of agreement should be removed/relaxed as it may lead to an investment loss on part of Classic. Conclusion: The Company is able to cater to the demand of insect repellent clothes which is much higher than the break even sales required for company. So, the company can earn profit margins which are much higher than the current levels. Also, company can break into the Niche and the Retail market through this project. Financial Viability and the other recommendations mentioned  above, make it attractive for the company to go ahead with Guardian Project.

Is there a midlife crisis Essay

As a man approaches middle age a number of factors converge that tend to disrupt his previous modes of experiencing himself. For some men, this stress may culminate or be expressed in a â€Å"midlife crisis. † This crisis has been variously described as a pervasive sense of alienation from one’s own being in the world, unidentified or misunderstood feelings of anxiety or depression, and/or physical symptoms expressive of psychic distress. In an attempt to bring some order to conflicting reports about the experience of people entering middle age, we reviewed the existing literature. A lack of consensus soon became apparent. Some writers argued that a midlife crisis was a universal experience in male development; others suggested that men reached their peak of self-actualization at this point. Looking at the literature more closely, we saw that the research findings seemed to depend upon which methods were used and in which culture the middle-aged population was being studied. Psychoanalysts, psychiatrists, and other writers working with clinical data often see a middle-age crisis as universal – a developmental inevitability. Levinson proposes, as did Jaques and others, a developmental sequence, with a period of midlife crisis, which â€Å"exists in all societies, throughout the human species, at the present stage of human evolution† (Sifford 1983). More recently, theorists like Slater, Laing, and Henry have focused on the alienating effects of socialization into a culture based on denial, distortion, and repression. Culture, that is, works to deny and distort what is most human in us. Regardless of whether we see midlife crisis as a consequence of social structure or culture, many theorists tell us that midlife crisis is widespread phenomenon. The impact of historical forces on the life course does not stop with one generation. Each generation encounters a set of historical circumstances that shape its subsequent life history and that generation transmits to the next one both the impact that historical events had on its life course and the resulting patterns of timing. Cultural norms governing the timeliness of life transitions (being â€Å"early,† â€Å"late,† or â€Å"on time†) and norms governing familial obligations also shape individual and collective family timing. In all these areas, historical and cultural differences are critical. Particularly significant is the convergence of socioeconomic and cultural forces. For example, â€Å"middle-age crisis† was a relatively recent invention in popular psychology in American society. It was attributed to middle-class women in particular in describing the problems connected to menopause and the â€Å"empty nest† in mid adulthood. â€Å"Middle-age crises† were not widespread, however. They were a product of stereotypes and a social construction rather than of sociobiological or familial realities. Since the 1970s, a considerable volume of feminist psychological literature has placed â€Å"middle-age crisis† in its proper perspective by exposing the cultural and â€Å"scientific† stereotypes that created the concept (Lawrence 1980). For the process to be fully working, then, we would expect to have evidence from lay accounts that the wider public had accepted and normalised the condition. Further evidence was provided by a Gallup poll survey in 1992 which found that over two-thirds of middle-aged men in the UK believed that there was some indefinable phenomenon called the ‘midlife crisis’. Furthermore, it stated that over half of the sample thought they had experienced a midlife crisis, or were actually having one, at some point between the ages of 40 and 60 (Neustatter 1996:80). Second, a further stage occurred in the United States when the midlife crisis started to appear as a legitimate condition in course material designed for the training of nurses. The psychologist Carl Jung believed that in Western cultures, the midlife crisis of males is rooted in a search for deeper spiritual roots (Marin 2001). From the perspective of male and female roles, there is often a reversal of roles away from the closed/traditional paradigm; that is, the husband moves inward to find strength for the future, and the female moves outward to the work world and career (Morris 1995). Thus midlife men experience the self-doubts, malaise, and concern over issues of a failure of adaptation. External economic changes in the opportunity structure affect changes in the timing of entry into the labour force, and, ultimately, retirement. Institutional and legislative changes, such as compulsory school attendance, child-labour laws, and mandatory retirement, shape the work-life transitions of different age groups and eventually influence their family life as well. People who suffer a midlife crisis in this form see the exciting experience of forward movement as ending with youth and the future as repetition and decay. Some people have midlife crises, but most do not. Crises do occur in midlife, but they are usually caused by a variety of factors, certainly not by chronology alone. We conclude that a more adequate theory of human development must take into account both the socio-historical environment, on the one hand, and internal psychological and biological processes on the other. References Lawrence, B. S. (1980). â€Å"The Myth of Midlife Crisis. † Sloan Management Review, 21(4): 35-49. Marin, Rick. (2001). â€Å"Is This the Face of a Midlife Crisis? † N. Y. TIMES, June 24, [section] 9. Morris, B. (1995). â€Å"Executive Women Confront Midlife Crisis. † Fortune (September 18): 60-86. Neustatter, A. (1996). Looking the Demon in the Eye: the challenge of midlife, London: Joseph. Sifford, D. (1983). â€Å"Midlife Crisis: The Nagging Pain of Unfulfilled Dreams,† Philadelphia Inquirer, October 17, p. 4.

Characters Compared to Celebrities Essay

Tom Buchanan is the husband of Daisy Buchanan in The Great Gatsby novel by F. Scott Fitzgerald. Tom can be described as an extremely wealthy brute of a man. He is very athletic and successful. Tom is also very selfish, and he will do anything to get what he wants. In addition he has absolutely no shame in anything that he does and he thinks very highly of himself. Tom is very judgemental and often forces confrontation. These characteristics can be found in many spoiled and greedy celebrities, one of which is Donald Trump. Three qualities that we will examine between Tom and Donald will be greed, selfishness, and  I would think that Tom represents a Donald Trump figure. Tom’s fairly ostentatious state of being in the opening chapter is something akin to Trump. Additionally, Tom has no problem with the â€Å"magnitude of me† and the sense of his own superiority. Indeed, Trump is similar in that he has no shortage of faith in self. Where I think that their real connection lies in how they feel that their â€Å"success† allows them to parlay this into speaking with an air of authority on any subject. Tom has no basis or any idea to speak of â€Å"the coloured people† or the â€Å"threatening of the White society.† He holds no degrees of advanced study in this field nor does his theory even make logical sense. Yet, because he is wealthy and represents a sense of power, he is able to speak with absolute clarity, and presumes that others will take what he says as gospel, as if the law is being written as it is being said. Trump operates in much of the same manner. He believes that his insights on national topics are relevant because he is a success. He can publicly weigh out a run for the political office of President because of his success and his wealth. His ability to speak of issues such as 9/11 or Rosie O’Donnell are only accepted, or entertained because of his wealth. In this manner, Tom and Trump are fairly similar.

Criminal Profiling Essay Example | Topics and Well Written Essays - 250 words

Criminal Profiling - Essay Example The due process model, however, focuses on rights and freedoms of suspects and in delaying the suspects apprehension, threatens the criminal justice system’s objectives of ensuring law and order and rights and freedom of majority of members of the society who are susceptible to criminal victimization (Packer 153- 172). Threat of terror identifies the need for profiling but provisions of constitutional amendments preclude law enforcement from focusing investigations on groups of people. The Fifth Amendment establishes the need for due process before initiatives by law enforcement officers, on U.S. citizens, and this means that arbitrary focus cannot be made on a group of citizens, despite their potential association with terror threats. The fourteenth amendment also protects fundamental rights from arbitrary laws and this means that it precludes any authority that law enforcement officers can operate on during profiling (Kaplan 30). Ethical consideration would however inform my balancing between interest of safety and security and securing rights and civil liabilities of citizens. Rights and freedoms always conflict and are the cause safety and security concerns to require focus on safety and security. In addition, rights and freedom of criminals, who are a few members of the society, contravenes r ights and freedoms of other individuals. Consequently, focusing on safety and security extends to ensure rights and freedom of a majority to establish a good

Photography Essay Example | Topics and Well Written Essays - 250 words

Photography - Essay Example 126). Inside a darkroom, he made use of light exposure to ensure that different shapes and images are captured on the photographic paper. In the absence of a creative mind, a good photographer will not be able to produce unique and eye capturing images that could give meaningful ideas on the part of the viewers. Considering one of the brilliant collection of Man Ray, figure 1 presented on page 2 illustrate the head of a man and a woman kissing each other. On a piece of photographic paper, the use of sufficient light exposure pointed to the head of the models (with a hand on each side of the head) is not easy to create. Specifically the different shades of light and images we can see on the photograph require sufficient knowledge on photography. This is particularly with regards to the estimated length of time and distance the paper should be placed under certain degree of light exposure. The different shades of images we just observed in figure 1 enables the viewers to appreciate the photo similar to the images that are illustrated in paintings. After observing the works of Man Ray, it is amazing to learn that each photographer has the option to create unique images even without the use of a

Torture and Ethics Paper Research Example | Topics and Well Written Essays - 1250 words

Torture and Ethics - Research Paper Example The paper further examines if torturing violates the basic human rights provided in the First Amendment and the Bill of Rights. Eventually, it determines if the act of torture is justifiable under any ethical theory. Torturing Enemy Combatants or High-value Targets and Standards of Morality in America Torturing of enemies or criminals has been contrary to the values and morals of the Americans for long time. The Bill of Rights under the American Constitution prohibited bizarre and cruel punishments (Greenberg, 2006). Furthermore, the United States’ government, besides Americans, has condemned countries across the world that practices any act of torture. This is exemplified by the country granting asylum to individuals fleeing their countries for fear of acts of torture (Wijze, 2006). In the history of criminology and jurisprudence, the act of torture always has been distinctive. Torture forms part of the ancient techniques of punishment, which are severe. Torture is regarded a s capital punishment in which the captors apply force and brutality to obtain compliance from the criminal suspect (Ginbar, 2008). A section of the society has argued always that people who torture suspects are sadists, deriving pleasure from agony and pain of other persons. Any form of physical or psychological coercion is unacceptable for use on terrorist criminals or suspects because it amounts to inhuman and undignified treatment, diminishing the mental abilities of the targets. Depriving fellow humans of their rights and liberties of which individuals should be custodians to is morally unacceptable. Acts of torture remain evil practices to be detested and avoided (Wijze, 2006). A majority of the civilized societies across the world perceive torture as an inhuman and savage act that should not be practiced on humans. Consequently, the use of torture has received massive criticism and condemnation as well as protests (Wendel, 2005). The emergence of increased terrorist attacks af ter the 9/11 attacks, which led to the American government to adopt the policy of torture, has witnessed mixed reactions from the society over torture of suspected terror attack criminals or war prisoners (Ginbar, 2008). The international community prohibits torture through the conventional legal agreements, such as the Geneva Conventions, of which America is party to. Practicing acts of torture is a violation of the morality standards set out by the international agreements, which embody universally true and indefeasible human dignity values. Treating terrorist criminals and suspects in an inhumane way is morally irrelevant. All humans are equal and entitled to some incontrovertible rights of which dignity, found within life, liberty, and pursuit of happiness, is among them (Greenberg, 2006). The United States breaches the principle of standards of morality that it advocates for and loses its moral authority when it practices acts of torture in any circumstances (Davis, 2005). The totalitarian states find a loophole in resisting the changes demanded of them by the international community. The application of coercion is morally repugnant because it exposes America to allegations of hypocrisy, undermining its efficacy. Act of Torture: Violation of Basic Human Rights and Global Implications The use of torture to obtain crucial and critical information from criminal suspects,

Should Athletes be role models Annotated Bibliography

Should Athletes be role models - Annotated Bibliography Example Dr. Connor asks that are the millions spent on the quest for Olympic gold really value for money. The investment is meant to buy success, create role models and encourage engagement, but it does not. The Olympics was founded on participation and the "spirit" of sport. We have now moved so far into ugly nationalism and crass commercialism. The role-model argument is an obvious furphy. Nary has a week gone by without yet another scandal involving an elite athlete - be it drugs, alcohol or violence. As role models, they certainly are poor choices. Athletes, by definition, are obsessive often to the point of being clinically compulsive in their behavior. The author of this article has presented two contradicting views of people about athletes and their conduct as role model. He elucidates that there are two groups of people having varied opinion about it. One group believes that athletes are just similar to other professionals who are being hired and paid by their employers to exhibit best possible performance in their respective sports and, by no means, they are liable to act as role models. While the other group believes that, sportsmen have assumed the status of public figures and they are sometimes blindly being followed by people specially the youth, so it is their social and moral obligation to present themselves as role models. The author of this book is a female athlete and presents women athletes as cultural icons.